In February 2007, the Ministry of Gender, Labor and Social Development (MGLSD) released Findings to Guide the Development of a National Advocacy Strategy to Support Orphans and Other Vulnerable Children, a qualitative research report. The purpose of this study was to better understand the strengths and limitations of the national response to OVC, and to identify factors that impact policy makers' willingness to allocate resources to OVC programming. The qualitative study laid the foundations for this advocacy strategy. Four main strategies are adopted: Establish the relationship between poverty reduction and OVC investment; strengthen networks, partnerships and coalitions; Involve influential leaders in policy change at national, district and subcounty levels; Work closely with the media to generate support for OVC.