This national SBCC strategy set out in this document is intended to guide ECD, Nutrition and WASH stakeholders by analyzing the current situation and making concrete recommendations on the target audience, key messages and communication channels. The Annex of the key interventions, which will be updated annually, includes a summary of key interventions in relevant fields (health, nutrition, WASH, early learning, parenting, child protection). The document will guide the concerted efforts of the government, policy makers, UN, civil society organizations and the private sector to join hands for the promotion of Integrated ECD, Nutrition and WASH services in Rwanda, and foster supportive social and behavior change to give every child the best start in life.