An advocacy strategy will give you focus and direction and guide you to decide which activities contribute to making the most impact. Developing a strategy helps deepen the understanding of the advocacy context (who, what, why and how), and asks for more specific outcomes and interventions than those often formulated for proposals or work plans. It will therefore make your work more measurable and realistic. The advocacy activities that you decide on depend on your advocacy goals. To formulate these goals you should know: 1) What needs to change; 2) Who can make that change happen; 3) How to make that change happen. These questions steer the core chapters of this guidance document and should help you to focus your work and maximize your impact.