Institutions have varying track records when it comes to conducting HIV and AIDS campaigns. Some hardly engage in HIV and AIDS communication, while others do so regularly and in a creative way. These guidelines are a practical way of laying a foundation of good practice and enabling both campaign-experienced and inexperienced campuses to run sound campaigns. The guidelines are intended for a range of individuals and structures that play a part in the development and implementation of HIV and AIDS programmes on campuses - Staff members of HIV and AIDS programme units; Members of corporate communications divisions; Peer educators; Professionals in the campus health services; SRC members in relevant portfolios; Trade union organisers; HR managers. These Guidelines will help you to: Design HIV and AIDS campaigns that relate to your strategic goals; Develop effective campaign messages; Understand the power of campaigns to shift attitudes; Know what resources are available to communicators; Make better use of available communication channels; Develop systems to monitor and evaluate campaign impact; Utilise new media and social networks to reach audiences.
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