Social marketing for adolescent sexual health: results of Operations Research Projects in Botswana, Cameroon, Guinea, and South Africa

AIDS, other sexually transmitted infections, and unintended pregnancies have reached critical levels in sub-Saharan Africa, creating a need for innovative prevention programs for vulnerable groups. This report describes operations research projects in Botswana, Cameroon, Guinea, and South Africa that attempted to determine whether social marketing interventions improved adolescent understanding of sexual health issues and access to reproductive health products and services.