The guide provides a comprehensive methodology for developing materials for low-literate audiences in the context of a behavior change communication (BCC) programme. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with their input, and crafting visual messages to support the overall HIV and AIDS programme. The guide also outlines a process for pretesting to ensure that the information and issues are understood by the population groups that programmes are trying to reach and influence.
Program for Appropriate Technology in Health, PATH
Record created by