Behavior change through mass communication: using mass media for AIDS prevention
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The document presents applications of different social marketing techniques drawn from on-going projects in developing countries in the field of reproductive health and prevention of HIV/AIDS and STDs.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions.
This document reaffirms the goal of education for all as laid out by the World Conference on Education for All (Jomtien, Thailand, 1990) and other international conferences.
The multitude of ethnic communities in Canada means different approaches and methods must be used for health education.