Behavior change through mass communication: using mass media for AIDS prevention
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The document presents applications of different social marketing techniques drawn from on-going projects in developing countries in the field of reproductive health and prevention of HIV/AIDS and STDs.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions.
This document reaffirms the goal of education for all as laid out by the World Conference on Education for All (Jomtien, Thailand, 1990) and other international conferences.