For children affected by HIV and AIDS, the risks of poverty and loss of livelihood are compounded by the risk of losing family care - their first line of protection. While cash transfers alone are not the solution, they can be an important element of an overall care package for children.

Because Pakistan is in a concentrated epidemic driven by injecting drug users and male and hijra (transgender) sex workers, a campaign was launched. In addition, Pakistan has one of the largest cohorts of young people in the world - 60% of the nearly 160,000,000 are under the age of 24 years.