Can campus radio and social media mobilise students to rediscover their risk? HEAIDS Future Beats Pilot Project Research Report

Case Studies & Research
76 p.

The Higher Education and Training HIV/AIDS Programme (HEAIDS) is a national programme to develop and support the HIV/TB/STI and General Health and Wellness mitigation initiatives at South Africa’s public Higher Education Institutions (HEIs) and Technical and Vocational Education and Training (TVET) Colleges. HEAIDS has introduced an innovative youth development project known as ‘Future Beats’, funded by the German International Cooperation (GIZ) and the DHET. This pilot was directed at campus radio stations and aimed to build the capacity and technical knowledge of campus radio staff around HIV/AIDS and associated topics in an effort to introduce programming content which dispels ‘HIV fatigue’ and attracts listeners. A social media component was included to encourage broader conversations around the social determinants of health, such as gender inequality, human rights and justice, alcohol and drug abuse, stigma and discrimination, among others. The Future Beats project was monitored and evaluated to track the process and explore the perceived effectiveness of the intervention. This study, commissioned by HEAIDS, aimed to explore, at baseline and after the implementation of the pilot, the knowledge, attitudes and perceptions of students and campus radio staff on HIV prevention, treatment and related social issues; explore the perceptions of HIV messaging and different communication channels (radio and social media) among students, radio and HIV care staff; identify the extent of HIV campus radio programming and social media content; describe and analyse the radio and social media content; identify the extent of student utilisation of HIV clinic services; and assess the impact of the Deutsche Welle Akademie (DWA) capacity training on radio station staff around HIV programming.

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