Behavior change through mass communication: using mass media for AIDS prevention
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy.
The handbook was developed to help service providers and health workers strengthen the reproductive health care and services offered to young women and men. It focuses primarily on preventing unplanned pregnancies and sexually transmitted infections (STIs), including HIV/AIDS.
This guide was derived from two Regional Workshops on Integration of Population Education which were held in Jay-Giri, Indonesia, and Islamabad, Pakistan, and organized by the Asia-Pacific Programme of Education for All (APPEAL).
The booklet introduces some basic rules and techniques of how to get the best out of the media: how to contact the media, writing a media release, difficulties in dealing with the media, etc.
The trainer's guide serves as a text reference to the Trainers' Manual of the Reproductive Health of Adolescents Module (RHAM) developed by FFPAM as a guide for educators, youth peer educators involved in the promotion of adolescent reproductive health.
This manual is the output of a Regional Training Workshop on Evaluative research in Population Education. The manual is a simplistic presentation of the very basics of monitoring, evaluation and evaluative research as applied to population education.