Soul City, a multi-media health project in South Africa has been effective in imparting much needed information on health and development, and in changing attitudes and behaviour as well. Soul City works primarily within South Africa but the TV programme has been shown in a number of African countries as well. In the last two years Soul City has worked on a sponsored education booklet called Choose Life, aimed at 12-16 year olds in Botswana, Lesotho, Swaziland and Namibia. 1,331,000 copies of the booklet will be printed and distributed in the four countries in seven different languages. The project is still in process. Three of the four countries have marketed and distributed the booklet, with the Namibian booklet being launched in January 2002. This paper looks at how the Choose Life booklet was developed, marketed and distributed in these four countries. It examines the lessons we have learnt about how to take materials, developed in one context, to scale in the region.