AIDS Education

Case Studies & Research
Case Studies & Research | 2019

The entertaining way to behavioral change: Fighting HIV with MTV

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel.

Advocacy Materials
Advocacy Materials | 2019

Step up the fight: ending HIV among adolescents girls and young women

Despite great progress made against HIV globally, adolescent girls and young women continue to be disproportionately at risk of new HIV infections. Urgent action to reduce the risk of adolescent girls and young women to HIV is vital to end the epidemic.