Promoting reproductive health for young adults through social marketing and mass media: a review of trends and practices
The paper reviews the application of social marketing approaches to strengthen reproductive health practices among young adults.
Israel, Ronald C.
Reproductive health programs for young adults: social marketing and mass media approaches
This issue concentrates on the questions of "What are the challenges of designing social marketing campaigns to reach young adults?", and "What are the key elements of effective social marketing to reach young people?"