Promoting reproductive health for young adults through social marketing and mass media: a review of trends and practices

Literature Reviews
Newton, MA
45 p.

The paper reviews the application of social marketing approaches to strengthen reproductive health practices among young adults. It summarizes the analytical literature and lessons learned from relevant projects; describes key elements of successful project design, implementation, and evaluation; and identifies a set of critical research questions that need to be addressed to enhance the effectiveness of future interventions.

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