Kunkel, Dale

The study examines the amount and nature of sexual messages on television. In addition to counting the number of sexual situations in programmes, it looks at the content in which sexuality is presented on television.

The purpose of this study is to examine the nature and extent of messages about sex that are presented in the "Family Hour" on broadcast network television. The study employs scientific content analysis procedures to examine a thorough sample programming from the winter of 1996.