Behavior change through mass communication: using mass media for AIDS prevention

Toolkits & Guides
Arlington, VA
65 p.

The main objective of the handbook is to help field level planners and implementors use mass media as a part of their overall communication strategy. The topics included in the handbook are: approach and work with TV, radio and print media staff; write short scripts for radio and TV programs; get scripts produced for radio and television; get stories printed in newspapers and magazines; and get more press coverage.

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