How to create an effective communication project: using the AIDSCAP strategy to develop successful behavior change interventions

Toolkits & Guides
Arlington, VA
63 p.

The handbook guides you through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by the Communication Pyramid including the following components: risk factors, target audience, desired behaviour and attitude changes, initial planning, messages, communication channels and media, pre-testing, and interventions to reach the audience.

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