ICT as the new red ribbon: hot or not? Results of the BELSPO research into digital strategies for HIV and AIDS campaigning in a South African university context

This research conducted at the University of the Western Cape (UWC) aimed to gain insights into the way in which new technologies could be employed in the fight against HIV and AIDS in a tertiary education context. The overall research question for this case study was: Are new technologies, with their unique characteristics like interactivity and anonymity, appropriate media for innovative HIV and AIDS campaigns in a university context? In other words, are new technologies, computers and the internet in particular, appropriate media for stimulating dialogue and fighting the AIDS fatigue?