The Sexual Health Strategy identifies the media as a means to communicate on sexual health in an effective and responsible way. Evidence shows that the media is a useful means to provide information to the general public. The type of media used will depend on the identified target audience. Unbalanced or inaccurate media messages can lead to pressures and confusion over the realities of sex and sexuality particularly for young people. Hence we cannot stop emphasizing the need and importance of the media to be trained on where to seek reliable sources of information and advice. The media is also able to raise awareness on a particular issue and to reflect back current thinking to users. In addition, media can be useful in shaping attitudes and values. When combined with a range of activities in a multifaceted approach, a positive message through the media can change behaviour. It has been shown that accurate and well articulated media coverage on sexual health has the potential to improve sexual health and enhance individual lives. In view of the multitude of social and cultural sensitivities that sexuality-related topics carry with them, the presentation of messages on sexual health and sexualities while being clear and factual must also take cognisance of these sensitivities. The aim of this media pack is to raise the visibility of issues related to sexual and reproductive health based on the principles of individual and social rights and responsibilities, stemming from the values of respect and dignity to human life. This pack contains the correct and evidence-based information which is of relevance to the local situation. The various resources included are designed to help editors, producers, and journalists cover the complex issues that surround sexual and reproductive health. Topics covered in this pack include sexuality and sexual health principles, adolescent sexuality, sexual diversity, love and intimacy, stages of interpersonal relationships, reproductive health, contraception and family planning, sexually transmitted infections, cervical cancer, teenage pregnancies, abortion and sexuality and relationships education.